10 April 2006

Turner to launch brand new kids channel Cartoon Network Too

Turner Broadcasting is to launch brand new channel Cartoon Network TOO on Monday 24 April 2006, introducing a whole variety of modern classics and familiar favourites to a new generation of viewers.  Turner Broadcasting owns the premiere group of UK kids channels and these new launches will bolster its position and improve its audience share in an increasingly fragmented and fiercely competitive market.

On Cartoon Network TOO the hugely popular Hanna Barbera library including Yogi Bear, Wacky Races and Hong Kong Phooey will be presented alongside popular Cartoon Network Original properties such as Dexter’s Laboratory and The Powerpuff Girls. The channel will be a funny and safe destination for kids aged 4-9 as well as their parents, and will support Cartoon Network’s on and off-air activities.

In terms of its content and personality Cartoon Network TOO will sit between Cartoon Network and Boomerang. Whereas Cartoon Network is the home of brand new cartoons introducing the cartoon stars of the future and Boomerang is the place for all the family to watch familiar faces from Bugs Bunny to Scooby-Doo, Cartoon Network TOO will air modern classics and familiar favourites to an audience that will not have seen most of them before.

“With the largest cartoon library in the world as its basis and having invested an average of $100 million a year on new shows internationally, Cartoon Network has now reached a point in its development where it has a treasure trove of back catalogue content crying out for a channel of its own,” said Dee Forbes, Senior Vice President and General Manager of Turner Broadcasting System UK and Ireland.

“The launch of Cartoon Network TOO will allow the company’s flagship channel Cartoon Network to focus on the many new and upcoming Cartoon Network Originals and co-productions including Robotboy, Camp Lazlo, Foster’s Home for Imaginary Friends and Hi Hi Puffy AmiYumi. Its rebranding earlier this year, incorporating a brand new logo and the futuristic 3D CGI on-air ‘world’, reinforces its position as the home of the best cartoons,” said Dom Gardiner, Channel Manager of Cartoon Network and Cartoon Network TOO.