CARTOON NETWORK IN BUTLINS RESORT GAME SHOW DEAL

Cartoon Network Enterprises has signed a year-long deal with Butlins Resorts to create and license a brand new interactive game show called the Cartoon Network’s Wheely Big Super-Toontastic Game Show.  Included in the deal is a live show, costume character appearances and a retail presence in Butlin’s onsite stores.

Commencing in May 2008, the live show will run twice a week at each of Butlin’s three UK resorts, Skegness, Minehead and Bognor.  Every show will be compered by a Butlins Redcoat and will feature a host of Cartoon Network’s most popular characters.

Cartoon Network stars taking part include Ben 10’s alien hero Fourarms, Dexter and Dee Dee from Dexter’s Laboratory, Grim from The Grim Adventures of Billy and Mandy, Bloo from Foster’s Home for Imaginary Friends, Edd from Ed, Edd n Eddy, Agent 5 from Codename: Kid Next Door, Johnny Bravo and Skatoony’s Chudd Chudders & The Earl.

Nibs Dearsley, Director of Marketing and PR at Turner Broadcasting said: “The Wheely Big Super Toontastic Game Show is a great concept and we’re delighted that audiences at Butlins will have the opportunity to be entertained by some of our greatest stars.  As one of the top family resort destinations in the UK, Butlins is the perfect choice for a show of this scale.”

Mike Godolphin, Head of Entertainment at Butlins adds: “We’ve built our reputation on top quality live entertainment and are really proud that Cartoon Network has chosen Butlins to stage this exciting year long show at all three of our sites.”

The interactive show will use specially commissioned animation and video clips and will encourage audience participation.  The entire performance is approximately 70 minutes in duration.

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For further information please contact:

Turner Broadcasting:

Yinka Akindele, Senior Press Officer

Tel: 020 7693 1105, yinka.akindele@turner.com

Gail McCulloch, Trade PR Assistant

Tel: 020 7693 0864, gail.mcculloch@turner.com

Butlins:

Lesley Penniston

Tel: 01442 203 165, lesley.penniston@bourne-leisure.co.uk

Notes to editors:

ABOUT CARTOON NETWORK

SKY 601; Tiscali TV 312; Virgin TV 704.  Also available on: Top Up TV Anytime; BT Vision; Sky Anytime; Virgin Central; Tiscali TV on-demand 310.

Cartoon Network is home to some of the funniest and most exciting new cartoons.  It delivers the best range of kids’ entertainment 24 hours a day with hit shows including Ben 10, Robotboy, Foster’s Home for Imaginary Friends, My Gym Partner is a Monkey, Codename: Kids Next Door, Ed, Edd n Eddy, Skatoony and Xiaolin Showdown. 

Cartoon Network can also be experienced through its multi-award winning website www.cartoonnetwork.co.uk, on broadband www.supercartoonnetwork.co.uk, via games on digital cable and satellite, through VOD, and on mobiles.  Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 14 languages and in over 46 million homes.  Cartoon Network is operated by Turner Broadcasting System Europe, a Time Warner Company.

Butlins

Butlins, the UK’s most popular holiday destination, welcomes 1.5million guests per year at the three seaside Resorts.  Famous for live entertainment pop acts such as McFly, Girls Allowed, Blue and Westlife have all appeared live at the Resorts.  Whilst many things at Butlins are generic, great live entertainment and value for money each Resort offers something different to their guests.  Bognor Regis has Shoreline Hotel, a 160-room hotel that looks over the South Coast and a fully equipped recording studio where guests can cut a CD.  Minehead offers the bravest guest the chance to have a go at abseiling and climbing on Europe’s highest aerial trekking course and Skegness is ideal for those who just want to relax, with a state of the art Spa with saunas, steam rooms and a beauty salon with a range of treatments.