BOOMERANG AND CARTOONITO LAUNCH NEW LOOK WEBSITES

18th January 2008

Turner Broadcasting is set to relaunch new-look interactive websites for Boomerang and Cartoonito channels. www.cartoonito.co.uk has just been launched and www.boomerangtv.co.uk is due to go live in February 2008. Both will provide greater synergy with on air programming and activity, as well as being unique destinations in their own right.

Live action programming has recently been introduced to Boomerang and the website has been revamped to appeal to an older audience, reflecting the broader range of shows such as UK produced live action series My Spy Family and popular sitcom The Latest Buzz.

Boomerangtv.co.uk gives users the opportunity to customise the site and theme their home page to feature favourite shows. It will also offer a range of videos, competitions, a news letter, quick votes and information on upcoming shows as well as classics like Scooby Doo.

The Cartoonito channel is hosted by six animated characters called Cartoonitos. Now for the first time the Cartoonitos have been brought to life online, with each character championing a different area of the website. On air the Cartoonitos promote soft learning of French in the interstitials and this element has been enhanced online to further expand the provision of French for preschoolers.

Additionally Cartoonito.co.uk has revamped its music offering and enables users to download MP3 songs, song sheets and watch videos as well as a range of other online and offline activities.

Ian McClelland Director of Digital Media EMEA says “Boomerang and Cartoonito channels have evolved substantially in the past few months and as well as updating the websites to reflect this, we’ve taken the opportunity to enhance our offering. In addition to services like interactive French activities, MP3 songs, and website personalisation, we’ve also introduced a raft of great games and printable content, which we know kids love and parents can rely on as a free entertainment resource for their kids”.

-ENDS-

If you’d like more information about Cartoon Network please contact:

Yinka Akindele

Tel: 020 7693 1105

Yinka.akindele@turner.com

Gail McCulloch

Tel: 020 7693 0864

Gail.mcculloch@turner.com

Notes to editors:

About Boomerang

Sky 603; Tiscali TV 309; Virgin TV 730.

Also available on: Top Up TV Anytime; Sky Anytime.

Boomerang offers cartoon entertainment for the whole family and is home to the favourite cartoon stars of all time.  A BMRB International survey revealed that Boomerang shows Tom and Jerry, Scooby-Doo, Top Cat, The Flintstones, Bugs Bunny, Road Runner, Wacky Races and Hong Kong Phooey together make up the top ten favourite cartoon series in the UK.  Boomerang is available 24 hours a day on digital satellite and cable in the UK, and as a pan-European channel, as well as in Spain.  Boomerang + 1 is also available 24 hours a day on Sky 621, and Virgin TV 731.  Boomerang is operated by Turner Broadcasting System Europe, a Time Warner Company.

About Cartoonito

Sky 619

Cartoonito is a preschool channel that began its life as a programme block on Cartoon Network Too in September 2006, extending to a full channel in May 2007.  A place where pre-school children can explore their world in a fun and imaginative way, Cartoonito airs a mix of established preschool programmes such as Barney, Hi-5, and Baby Looney Tunes, as well as popular new shows such as Pororo and Blanche.  Exclusive to the block is the make-believe world of the Cartoonitos, six animated characters who introduce the shows both in English and French. Cartoonito is the first and only kids channel in the UK to facilitate soft learning of a second language in the interstitials between programmes.  Cartoonito airs daily from 6am until 7pm, and includes day parted programming designed to reflect the lives of preschoolers and their parents. Cartoonito is operated by Turner Broadcasting System Europe, a Time Warner Company.